Why does Google dominate search? Brand. Google’s original search brand is so successful that they can’t even get people to use their vertical searches, e.g. Maps, Images, Video, Books, even when those tool better serve users needs. Use of Google’s core search is no longer a function of whether Google is better (in many cases it’s not). People use Google the same way they use P&G products – out of brand loyalty and often just out of habit.

Why did YouTube beat Google Video? Brand. Notably, it’s the community that defined the YouTube brand as much as the technology. Ultimately, it was the strength of the brand — and Google Video’s inability to compete with the brand’s dominace — that drove the acquisition. What makes the top blogs so successful? Brand. Again, community is a key driver, which you can see in the active comments on successful blogs. In many cases, blog brands are built around individuals, but they are brands nonetheless.

Why were Weblogs Inc. and Gawker among the first successful blog media companies? Because they built brands. I’ve heard Jason Calacanis say the reason he didn’t aggregate existing blogs, as Federated Media is doing, is that he wanted to own the brands.

Why is Yahoo the largest portal? Brand. Why do so many people shop at Amazon despite the proliferation of online shopping alternatives? Brand. Why is Digg so popular? Brand — again, a community-defined brand, but a brand nonetheless.

Don’t make Goals!
Hopefully that got your attention. I know there aren’t many productivity sites out there that are telling you to stay away from goals, but Relentless Productivity thinks that goals are a faceless evil that are subverting our world and destroying our lives. Well, not exactly, but they aren’t a panacea, either.

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As a player I always wanted there to be a website that tracks physics-based games and highlights the best of them. Many of these titles remain obscure; I’m always discovering new, addictive games. Well, I grew tired of waiting for that website to appear and decided to start it up myself. I’m in this for the long haul. This page will become the definitive source for physics games information. I hope you enjoy your stay!