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How long should a software time trial be?

Screenshot - 1_16_2007 , 6_56_35 AM_thumb.png
A business perspective on how long time trials should be in order to maximize sales.. 

Every once in a while, one of the forums dedicated to the business of software spits up a question regarding the proper duration for a time trial. It has become somewhat commonplace to expect a 30-day duration from a trial version. Some software shops package that up with functional limitations, some don't, but the time trial has proven to be the goto guy for use in a demo release. 

But the question remains — how long should the time trial be? Is 30 days something that is used because it has a proven track record, because it's what customers expect, or because developers, after focusing for months or years on building the actual product, simply decide to stick with the norm without giving the business side of their business a second thought?

I'm tempted to say the last one would pull the most weight. Such as the case with user interfaces, payment processing, pricing structure (don't get me started), and even customer support, thought given to the time trial seems to take a back seat…especially with shops releasing their first application.

http://www.antair.co...oftware-time-trials/



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