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Essay: Mobile Sites vs. Apps: The Coming Strategy Shift

Screenshot - 2_14_2012 , 6_20_22 AM_thumb.png
Interesting article on the future business market for mobile sites vs mobile apps:

As of this writing, there's no contest: ship mobile apps if you can afford it. Our usability studies with mobile devices clearly show that users perform better with apps than with mobile sites. (Mobile sites have higher measured usability than desktop sites when used on a phone, but mobile apps score even higher.)...
In the future, the cost-benefit tradeoff for apps vs. mobile sites will change... Now for the $64,000 question — or, more accurately for most companies, the million-dollar question: When will the recommended strategy change? In other words, when will the changeover in favor of mobile sites be strong enough for you to abandon mobile apps?..

http://www.useit.com...bile-sites-apps.html




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