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This thing should be standard on every computer
Simplifying access to apps and files is what this is all about, especially on today's big hard disks (and tomorrow's even bigger disks). And it's especially useful on a laptop, where I can use keystrokes rather than a mouse or thumbpad. It's rare that I find a free app that changes the way I interact with my computer, but after using FARR for two or three weeks, I'm almost ready to claim that it's that kind of app. This thing should be standard on every computer.

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Newspaper Article: The Dirty Little Secrets of Search

Screenshot - 2_13_2011 , 12_50_16 PM_thumb.png
This is an article about how large retailer J.C.Penney used a large scale of spam and link farms to promote themselves to the top of search page results.

TO understand the strategy that kept J. C. Penney in the pole position for so many searches, you need to know how Web sites rise to the top of Google’s results. We’re talking, to be clear, about the “organic” results — in other words, the ones that are not paid advertisements. In deriving organic results, Google’s algorithm takes into account dozens of criteria, many of which the company will not discuss.

...

To Mr. Stevens, S.E.O. is a game, and if you’re not paying black hats, you are losing to rivals with fewer compunctions.

WHY did Google fail to catch a campaign that had been under way for months? One, no less, that benefited a company that Google had already taken action against three times? And one that relied on a collection of Web sites that were not exactly hiding their spamminess?

...

Here’s another hypothesis, this one for the conspiracy-minded. Last year, Advertising Age obtained a Google document that listed some of its largest advertisers, including AT&T, eBay and yes, J. C. Penney. The company, this document said, spent $2.46 million a month on paid Google search ads — the kind you see next to organic results.

Is it possible that Google was willing to countenance an extensive black-hat campaign because it helped one of its larger advertisers? It’s the sort of question that European Union officials are now studying in an investigation of possible antitrust abuses by Google.

http://www.thespec.c...le-secrets-of-search

posted by mouser donate to mouser
discovered on slashdot discussion
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