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ARTICLE: How not to change a licensing model

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There is an article up on softpedia today about the recent uproar over changes to RoboForm:

The recession hit everybody and software developers don’t make an exception. Therefore, in order to best deal with this situation, some companies have decided to take immediate action and make some important changes to their licensing model. Now, most companies did this with a sense of ethics... but not all of them, so this article covers the most recent example of how NOT to go about this kind of changes.

First things first though: a company that took notice of the economic changes a long time ago was Slysoft, the developers of the popular AnyDVD. The first measure they took was to switch from dollars to euros.

Of course, as time passed by, new measures were required and so, recently, the company announced yet another change to its licensing program: the switch from lifetime licenses to yearly subscriptions.

Why is this example worth mentioning, you ask. Well, because in both cases, Slysoft not only announced the changes at least a few weeks before making them, but they also offered a 20% discount in the weeks prior to the change. Obviously, all current registered users were not affected by these changes, they didn't have to pay a single cent or change their subscription plan.

How not to change a licensing model

By the way, I also cross-posted this to the Roboform v6 to v7 Upgrade thread

posted by Josh donate to Josh
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