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Blekko Search Engine: Adding a Human Touch to Eliminate Spam from Search Results

Screenshot - 11_1_2010 , 11_36_21 AM_thumb.png
We've had lots of threads on the conflict of interests surrounding Google, and why they may not be all that interested in eliminating all of the massive amounts of advertising based spam from search results.

Blekko is a new search engine site that is attempting to leverage some domain expert information from humans to weed out the useless spam web pages.

..According to CEO and co-founder Rick Skrenta, it’s because the web is filling up with spam and low-rent webpages from content farms like Demand Media, saying the web now has 100 billion urls, most created by bots.

“You need to bring large scale human curation and combine it with algorithmic techniques to bring the quality back,” Skrenta said. “If you have the set of the top 150 health sites, you know what, you really can answer nearly any health question, and you know what, you really don’t want to be searching outside of that set.”

blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't.




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