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The conflict of interest that is Google

hay-fever---google-search.jpg
I post about this issue every once in a while because it seems to me to be such an obvious issue of concern, and yet doesn't seem to get much attention.

Google is *the* search engine of choice for much of the world -- and there is an absolutely fevered pitch and entire industry devoted to getting results at the top of the results returned by google for any given search.

While google boasts about being neutral in terms of how they rank results, increasingly, as google expands its business to every product line and industry, they are inserting their own products into their search results in order to promote their other products.

Here's there latest from http://www.downloads...service-into-your-s/ :

Thanks to a tip from Stuart we learned Google Health is now being integrated into health search results. For instance, if you Google search "hay fever," the top search result is Google Health. The health content is provided by A.D.A.M., an online provider of health content that is physician reviewed for consumers. Taking the number one spot for themselves, Google is making their move to be the source where consumers get their online health information and potentially dominate health search. I guess if you're Google, organic search results are whatever you want them to be.


There is a huge incentive for google to rank the results it returns in order to favor products it is involved in, and pages on which it serves ads (and thus profits from sending people to websites that use their ads).

This has just about reached the breaking point for me.  The bottom line is that I no longer believe that google can be trusted to return results that are most likely to be what i am searching for, but rather the results and rank of information displayed are being leveraged to further their market share.



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