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"1000 True Fans" - HOWTO Earn an artist's living in the 21st centuryThe theory of Long Tail Economics is an influential idea that deals with finding a large enough audience that are outside of the mainstream, and the increasing degree to which technology is making is feasible for people to make money in that niche. In a real sense, DonationCoder.com lives in the long tail area. Here's a nice piece by Kevin Kelly discussing some specifics of how artsits might approach trying to make a living in the Long Tail marketplace by focusing on "True Fans." But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales. http://www.kk.org/th...3/1000_true_fans.php |
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