Wine Ratings Are For Suckers: Fun Article

"On many levels [rating wines on a numerical scale] is nonsensical," Joshua Greene, the editor and publisher of Wine & Spirits, said. He has been using the 100-point system to judge wines in his magazine for about a dozen years.
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My one complaint about the article is that it failed to discuss two of my favorite experiments in wine tasting. They were done by Frederic Brochet, of the University of Bordeaux. In the first test, Brochet invited 57 wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn't stop the experts from describing the "red" wine in language typically used to describe red wines. One expert praised its "jamminess," while another enjoyed its "crushed red fruit." Not a single one noticed it was actually a white wine.

The second test Brochet conducted was even more damning. He took a middling Bordeaux and served it in two different bottles. One bottle was a fancy grand-cru. The other bottle was an ordinary vin du table. Despite the fact that they were actually being served the exact same wine, the experts gave the differently labeled bottles nearly opposite ratings. The grand cru was "agreeable, woody, complex, balanced and rounded," while the vin du table was "weak, short, light, flat and faulty". Forty experts said the wine with the fancy label was worth drinking, while only 12 said the cheap wine was.